The Outdoor Campiglio Dolomiti di Brenta area has a special offer for its guests. By purchasing and activating a SkiArea Campiglio Pay Per Use card, during summer 2021, guests can immediately receive a 10% discount on summer lift tickets. It’s important to encourage guests to use the online ticket and lift pass purchase system in view of next winter season: purchasing online lift tickets will in fact be the preferred way to obtain a lift pass, given that ski resort access on the slopes will be limited and reservations will be required. The card – a “Pay per Use” pass which will allow guests to “only pay for what they use” – will be valid up to the closing date of the 2021/2022 winter season and it can be used for the lifts in Folgarida Marilleva, Madonna di Campiglio, Pinzolo and in the SkiArea Pejo 3000. It’s not a prepaid card and it allows users to pay the most convenient rate available for the time that it is actually used.
HOW DOES THE SKIAREA CAMPIGLIO PPU WORK?
Getting the SkiArea Campiglio PPU only takes a few simple steps. Users just need to register on the mypass.ski website or download the MyPass Ski App by entering their personal data and credit card details, they can then select how they want to receive their card, which can either be directly sent to their home address or picked up at the ticket offices in Folgarida Marilleva, Madonna di Campiglio, Pinzolo or Peio. Each card costs 10 euros and it must be activated by entering the code found on the back of the card and linking it to the buyer’s account. Direct lift access will then be possible with the card.
Each card is personal, non-transferable and it bears the user’s name: users can add up to 5 personal profiles divided among Adults, Juniors and Children. After using the card on the lifts, the most convenient applicable rate, (single lift tickets, hourly tickets or day tickets), will be applied at the end of the day: if instead the card is used on consecutive days, the most convenient lift pass or multi-day rate will still be applied. The SkiArea Campiglio Pay Per Use has two maximum spending thresholds (see the chart below). The card will keep track of the total amount of lift pass purchases that has been made in the Skiarea Campiglio (Madonna di Campiglio, Folgarida Marilleva, Pinzolo, Pejo) and once the first threshold has been reached, which is different for each category, an 80% discount will be applied on the next lift pass purchases. If the second threshold is reached, then access to the lifts will be free.
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“ENJOY THE SPECTACULAR DOLOMITE MOUNTAINS”
The communication campaign, created by Real Web digital marketing agency, is based on the following idea: the Dolomites, which are a Unesco World Heritage site, are one of the most incredible natural wonders of the world, that unfortunately we couldn’t admire during the long lockdown period. Now that we can finally breathe in the fresh, crisp air of the Trentino mountains, the Outdoor Campiglio Dolomiti di Brenta area is pleased to invite everyone to once again enjoy the magic of the white rock of the Dolomites as it continuously changes colour at different times of the day. Therefore, a lift can be considered a privileged stage, from where it is possible to admire a magical sight that reinvents itself each and every day providing us with incredible feelings and emotions to carry in our hearts. Tourists can once again experience just what a vacation in the mountains is all about, as they enjoy all of the wide, open spaces of the great outdoors in an authentic natural environment. A gondola cabin is a mobile theatre stage that takes tourists from Folgarida Marilleva, Madonna di Campiglio and Pinzolo up towards one-of-a-kind landscapes. The individuals in this campaign represent the traditional target audience of a summer vacation in the Outdoor Area: hikers, sports enthusiasts, bikers - but families that want to relax and enjoy a slow travel experience, in addition to travellers looking for exclusive experiences, have also been included. This campaign perfectly integrates with the important work that local destination management organizations (Apt Madonna di Campiglio and Val di Sole Tourism Boards), together with Trentino Marketing, carry out to promote the area. The campaign will be marketed through traditional channels, like newspaper insertions, and online as well.
While tourists and visitors prepare for a fun vacation on the mountains in Folgarida Marilleva, Madonna di Campiglio and Pinzolo, the Outdoor Campiglio Dolomiti di Brenta area is planning and defining all the necessary details to make sure that guests can experience a safe vacation without any stress at all. Therefore, a series of health and safety measures, in compliance with national and provincial guidelines, will be applied to prevent the spread of this pandemic:
Access to the lifts:
- maximum carrying capacity on cabin and gondola lifts will be reduced by 50% and access will only be allowed if passengers are wearing a surgical mask. Windows will remain open to ensure proper air ventilation.
- maximum carrying capacity on chairlifts will be equal to 100% and surgical masks must still be worn. If canopies must be lowered, then the maximum carrying capacity will be reduced by 50%.
Lift surfaces and areas will be disinfected and sanitized daily to ensure greater standards of safety.